Building a More Equitable Future
2023
Client
Office of Equity and Inclusion
Role
Creative Director
The Challenge
The City of Dallas has taken a significant step towards racial equity by releasing a comprehensive racial equity plan booklet. This initiative reflects the city’s commitment to addressing systemic disparities and fostering a more inclusive community. The booklet outlines strategies and goals for achieving racial equity across various sectors, including education, housing, and economic development. Through community outreach and engagement, the city aims to connect with a broader audience, including marginalized communities, stakeholders, and residents, to ensure that the plan’s implementation is collaborative and responsive to the needs of all Dallas residents.
Understanding Core Goals
— City of Dallas Digest
The City of Dallas’ Racial Equity Plan was initially released as a comprehensive booklet, detailing the city’s commitment to addressing racial disparities. To broaden its reach and impact, a digest booklet was developed, condensing the key information into a more accessible format. This streamlined version highlights the plan’s core goals, strategies, and community engagement efforts, making it easier for residents to understand and connect with the city’s vision for racial equity. By simplifying the language and focusing on actionable steps, the digest booklet aims to engage a wider audience, including those who may not have the time or resources to delve into the full document. This approach fosters greater community awareness and participation, ultimately strengthening the city’s collective efforts towards achieving racial equity.