The redesigned Metro PCS website (now T-Mobile prepaid) aimed to create a significantly improved online experience, focusing on clarity, efficiency, and visual appeal. Gone were the cluttered layouts and confusing navigation, replaced by a clean, modern aesthetic employing a vibrant yet uncluttered color palette and bold, easily scannable typography.

A streamlined mega-menu and prominent search bar were implemented, ensuring users could quickly locate plans, phones, and support information. Product pages were revamped with high-quality imagery, concise and digestible plan details presented with intuitive iconography, and clear calls-to-action for purchase or further exploration.

Frame the Redesign as Addressing Pain Points (Implicitly): A redesign usually happens because the current site has problems. While the prompt doesn’t explicitly say “fix problems,” it implies improvement. I should think about common website frustrations and address them in the redesign description. Examples: Confusing navigation, cluttered pages, slow loading, poor mobile experience