Preserving the Wisdom of Our Elders
2024
Client
Absentee-Shawnee Tribe / Rising Warrior
Role
Creative Director
The Challenge
Rising Warrior, the Absentee Shawnee Tribe’s domestic violence program, is dedicated to protecting our elders, the keepers of our history and culture. Elder abuse, a deeply sensitive issue, silences the voices of those who hold invaluable wisdom.
We must break this silence and amplify their voices beyond the reservation, ensuring their sacredness is recognized and protected. By sharing their stories, honoring their contributions, and advocating for their safety, we empower our elders and inspire future generations to cherish their importance. Together, we can create a community where our elders are revered, respected, and safe from harm.
Honoring Elders
— Creating a Brand
Rising Warrior Co. is a brand dedicated to honoring the Absentee Shawnee tradition of generational responsibility through a domestic lens, with a mission aligned with ending domestic violence. The brand will serve as a cultural heirloom, reflecting the strength and protection our elders provided, and symbolizing the current generation’s turn to lead and care for them.
The logo will incorporate elements that represent both the Absentee Shawnee heritage and the fight against domestic violence, creating a powerful symbol of resilience, strength, and intergenerational care.
Expand the Outreach
— Expand Our Voice
Rising Warrior commercials will offer an immersive look into the brand’s mission, showcasing the vital integration between the Absentee-Shawnee Tribe community and the Rising Warrior department. These commercials aim to amplify our voice and demonstrate our outreach, highlighting how we address the diverse needs of our community, particularly the protection of our elders. Ultimately, we hope to extend our reach and emphasize the sacred nature of this movement, one that honors and revitalizes our ancestral traditions and ways of life.