AT&T Design District
The aspiration to create the first non-media buy, culturally resonant American Indian visual for the AT&T Design District LED media wall stems from a desire to break traditional advertising paradigms and elevate indigenous artistry within a prominent urban space. It's driven by a profound respect for the rich visual narratives and spiritual symbolism inherent in American Indian cultures, aiming to transcend commercial messaging and offer a genuine, immersive cultural experience. The vision is to transform the digital canvas into a dynamic storytelling platform, showcasing the beauty and complexity of indigenous artistry while fostering a deeper understanding and appreciation for these often-overlooked cultural contributions, ultimately creating a powerful, impactful, and lasting artistic statement.
2023
Client
AT&T Design District
Role
Visual Designer
Mother Earth
Mother Earth: Representing the physical world, the land, and all living creatures, Mother Earth is the nurturer and sustainer of life. She is often associated with fertility, abundance, and the interconnectedness of all beings. Father Sky and Mother Earth are two prominent figures in many Indigenous American creation stories and beliefs. They represent the fundamental elements of the universe and the interconnectedness of all things. Also, addressing the Historical
Injustice from Land Acknowledgments of Texas can help to address the historical injustices experienced by Indigenous peoples, including forced displacement, loss of land, and cultural suppression. Education and Awareness:
Land acknowledgments raise awareness about Indigenous history, culture, and ongoing issues, promoting education and empathy.
Indigenous People's Day
The inspiration for an Indigenous Peoples' Day visual on the AT&T Design District led media wall stemmed from a desire to amplify and celebrate the rich tapestry of Native American cultures, histories, and contemporary experiences. Recognizing the power of such a prominent platform, the goal was to move beyond tokenistic representation and create a visually compelling experience that honored the resilience and enduring presence of Indigenous communities. The vision centered on showcasing authentic artistry, powerful storytelling, and educational elements that would foster understanding and respect, ultimately transforming the wall into a vibrant tribute to the original stewards of this land.
Veteran's Day
The vision for a Veterans Day visual on the AT&T Design District led media wall, honoring both veterans and American Indian heritage, stems from a desire to acknowledge the profound sacrifices made by these often-overlooked communities. American Indian veterans have served in the U.S. military at a higher rate than any other ethnic group, demonstrating extraordinary patriotism despite historical injustices. To visually represent this, the design would weave together powerful imagery of tribal symbolism, respectful depictions of veteran service, and the red, white, and blue of the American flag. The intent is to create a moving tribute that not only honors their bravery but also fosters a deeper understanding of the unique and vital contributions of American Indian veterans to the nation's defense.
Native American Heritage Month
The inspiration for a Native American Heritage Month design on the AT&T Design District LED media wall would draw from the rich tapestry of Indigenous cultures, focusing on visual elements that promote respect and understanding. Designs could incorporate vibrant colors and patterns inspired by traditional beadwork, pottery, and textiles, reflecting the diverse artistic expressions of various tribes. Symbolic imagery, such as stylized feathers, animal motifs representing strength and wisdom, or geometric patterns symbolizing interconnectedness with nature, could be used to convey deeper cultural meanings. The design would aim to avoid stereotypical representations, instead highlighting the contemporary vitality and ongoing contributions of Native American communities, while also acknowledging the historical significance of their heritage. The overall visual would seek to create a powerful and respectful tribute, fostering awareness and appreciation for Indigenous cultures within the urban landscape.
